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BID Services is a registered charity and company limited by guarantee. In common with all charities who adopt that particular legal structure, we are governed by the Charity’s Memorandum and Articles of Association which set out the framework in which we operate and says what we can, and cannot do.

Our Aims

It is our goal to be as open and transparent as possible and our governance structure aims to ensure that our policies, practices and decisions are inclusive and accessible to service users, staff, commissioners and the community.

Board of Trustees

The Board of Trustees is responsible for the legal and strategic direction of the charity as well as understanding and mitigating the risks to which the charity is exposed. It formally accounts for its actions in annual reports to both the Charity Commission and Companies House.

Board members are required to act in the best interest of the charity and to feel free to make their own decisions and to give opinions, advice and guidance without fear or favour and to declare any conflicts of interest.

The board of trustees brings specific sets of skills relevant to the progress of the organisation. The board is responsible for the strategic direction of the organisation and for ensuring all legal requirements are met. Much of the board’s power is delegated to the Chief Executive under a formal Scheme of Delegation, who, with the Senior Management Team, is responsible for the day to day management and operation of the charity to achieve its strategic objectives.

The current Board of Trustees are:

Michael Price, Interim Chair

Michael joined the Board in September 2015, taking on the role of Treasurer. Michael was previously Director of Resources at BID and therefore brings an in depth knowledge of the organisation.  Michael holds an MSc in public service management, is highly skilled in IT, accountancy, and human resource management and has supported the governance of the organisation.  He has significant knowledge around quality standards and led the BID integrated quality management system ensuring BID operates at the highest level, adhering to standards ISO 9001 and ISO 14001 environmental management system.

Alison Beachim, Vice Chair

Alison joined the board in 2020. She holds an MBA in Executive Leadership and Management and was the Group Chief Executive for Age UK Birmingham and Age UK Sandwell until 2021. Alison is experienced in providing strategic vision and leadership and an expert in strategic management.  Alison's insightful entrepreneurial mindset is an asset to our Board. 

Gail Conway, Trustee

Gail has been on the BID board since 2002. She is profoundly deaf and works within Birmingham City Council specialist education service supporting deaf children and families. Gail also has an in depth knowledge around working in employment, learning and training services for deaf people and she brings this expertise to the board.  From September 2015 to September 2019 Gail stepped into the role of interim Chair. Gail is the nominated safeguarding lead for the board of trustees. 

Sandeep Kaur, Trustee

Sandeep is profoundly deaf and has been on our board since September 2012.  She brings with her a comprehensive knowledge and experience of the juxtaposition of Asian British culture and of hearing/deaf culture.  Her understanding within the deaf community of belief and ethical matters makes a valuable contribution to the balance of the board.  As a profoundly deaf person she brings valuable first-hand experience to the board. 

Matt Collingwood, Trustee

Matt Collingwood joined BID Services board of trustees in November 2021, having successfully volunteered for three years as a Vice Chair at an employability charity.

Matt is the owner and managing director of VIQU, an award-winning IT recruitment agency based in Birmingham and Southampton, which was recently named ‘Best Small Recruitment Business 2021’ for its employee engagement and corporate social responsibility  efforts. Matt has a wealth of experience in supporting organisations to achieve their potential, in addition to helping individuals into work using Diversity & Inclusion strategies.

Having been born with unilateral hearing loss, Matt is passionate about creating awareness and supporting others with hearing loss.

Sam Humphray, Trustee

Sam joined BID Services board of trustees in early 2022 and has been working as Head of Finance for Age UK Birmingham and Age UK Sandwell since February 2021.  Previously Sam was CEO at Age UK Bromsgrove, Redditch and Wyre Forest. Experienced in finance and business with strong leadership and excellent interpersonal, organisational, and analytical skills, Sam brings a wealth of knowledge gained within Charitable and Commercial environments to our Board.   

Senior Management Team

The Senior Management Team is responsible for the day to day management and operation of the charity to achieve its strategic objectives. Currently the Senior Management Team is:

Gail Penberthy, Chief Executive Officer
Heather Davis, Head of HR and organisational development
Tony Morroll, Head of Finance and IT
Ian Laing, Head of Operational Services


The board acts collectively in making decisions and seeks to achieve consensus on major decisions. However, where this is not possible, decisions will be based on a majority vote with the Chair holding a casting vote.

The Board delegates authority through the Chief Executive to the Senior Management team and staff, which supports efficient and effective operation of the Charity.

The board has established clear levels of delegated authority through its scheme of delegation which clearly delineates the decision making powers

Board of Trustees Meetings

The Board of Trustees meets formally five times a year although additional meetings may be held if required. It receives detailed reports from the Senior Management Team on how services are performing, the financial position, reviewed against budget and changes to the risk profile. It also considers any major issues.  

Senior Management Team Meetings

The Senior Management Team meets frequently to monitor progress towards delivery of the agreed strategic plan as well as reviewing day-to-day business activity, undertake detailed financial management and planning and consider and deal with major operational issues.

Role of the Chair

The Chair is responsible for a number of key functions, including:

  • Leading and inspiring the Board of Trustees, giving firm strategic direction to the organisation, leading discussions on setting overall policy, defining goals and setting targets and evaluating performance against agreed targets.
  • Ensuring the charity fulfils its statutory obligations
  • Communicating the plans and achievements to its stakeholders, which includes the people who use our services, commissioners, staff and the community
  • Ensuring the Board Members act in accordance with the established governance
  • Supporting the Chief Executive including agreeing objectives and undertaking an annual appraisal

Role of the Chief Executive and Senior Management Team

The Chief Executive has authority for the day-to-day management of the charity and for leading the Senior Management Team and staff in order to:

  • Deliver the Board’s strategic aims and plans
  • Manage risk in line with the board's requirements
  • Ensure services are delivered in line with required performance indicators
  • Developing relationships with key stakeholders
  • Communicating the charity's plans and achievements to stakeholders
  • Supporting the board in fulfilling their role as set out in this governance framework
  • Ensuring continuity of business activities and seeking out opportunities to develop services that support the communities we serve

If you would like further information about how we are governed, then please contact us.