Everyday Deaf people experience communication barriers that can make accessing services and shops a problem.
This is because lots of staff don’t have the time available to communicate properly with Deaf and hard of hearing customers during busy times.
As a result of this we regularly receive feedback about;
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Shop assistants ignoring Deaf and Hard of Hearing Customers to serve a hearing person
- Deaf people not getting what they ordered or asked for because communication is not effective
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Other customers shouting, getting annoyed and upset because of the time staff are spending with a Deaf or hard of hearing person
1. Try to be open and communicate naturally
2. Use gesture and body movement to help explain where
something is located or when directing someone
3. Make sure the person has a clear view of your face and the
lighting is good - this helps with lip-reading and clearly shows
your facial expression
4. Reduce background noise and use your loop system – this is
especially helpful for hearing aid users
5. Have a pen and paper ready
6. Try not to use jargon – keep it short and simple
7. Do not shout
8. Do not exclude the Deaf person – address them directly
9. Be patient and make time to communicate
10. Don’t give up - if you are not understood the first time, try again
using a different method of communication
To help make communication better we are recommending 5 small things you can do to make a big difference when communicating;
One of the most important things to remember is to be patient. Communication is always better between people when they are relaxed and calm.
To develop a full and well rounded understanding of Deafness and Deaf issues we would recommend a Deaf Awareness Training Course.
BID run fully accredited Deaf awareness courses. For information on the Deaf awareness courses available or for help and guidance about communication please email info@bid.org.uk
BID can provide both British Sign Language and Deaf Awareness Training.
Why not contact us to find out more?
Call us on 0121 246 6100, Textphone 0121 246 6101, or email us at info@bid.org.uk.