Our Campaigns Communication Tips

Communication Tips

Everyday deaf people experience communication barriers that can make accessing services and shops a problem.

This is because lots of staff don’t have the time available to communicate properly with deaf and hard of hearing customers during busy times. 

As a result of this we regularly receive feedback about;

  • Shop assistants ignoring deaf and hard of hearing Customers to serve a hearing person
  • Deaf people not getting what they ordered or asked for because communication is not effective
  • Other customers shouting, getting annoyed and upset because of the time staff are spending with a deaf or hard of hearing person
  • One of the most important things to remember is to be patient. Communication is always better between people when they are relaxed and calm.


To develop a full and well rounded understanding of deafness and deaf issues we would recommend a deaf awareness training course.

bid services run fully accredited deaf awareness courses. For information on the deaf awareness courses available or for help and guidance about communication please email info@bid.org.uk.

To help make communication better we are recommending 10 things you can do to make a big difference when communicating;

1.    Try to be open and communicate naturally

2.    Use gesture and body movement to help explain where something is located or when directing someone

3.    Make sure the person has a clear view of your face and the lighting is good - this helps with lip-reading and clearly shows your facial expression

4.    Reduce background noise and use your loop system – this is especially helpful for hearing aid users

5.    Have a pen and paper ready

6.    Try not to use jargon – keep it short and simple

7.    Do not shout

8.    Do not exclude the deaf person – address them directly

9.    Be patient and make time to communicate

10.   Don’t give up - if you are not understood the first time, try again using a different method of communication